Don’t just take my word for it, see what others have to say
"As a fellow founder on the London Mayor’s International Business Programme, Zed helped me curate my thoughts and a business hypothesis aligned to my values, and navigated me through essential product market fit exercises. I am thankful for his inspiration, expertise and humanity."
Naheed Afzal
CEO, Contracts IT Limited
"Zed was instrumental in helping me understand how to ideate my scaling, prepare a revised hypothesis and product market fit. This foundation led to the business commercialising optimally, by reviewing sales process, product, pricing and offer. The breadth of Zed’s experience meant there were practical solutions for each stage."
Cara de Lange
Founder and CEO, Softer Success
"In his role as Independent Non-Executive Director appointed to support growth at the US metaverse company, Zed provided advice to the Board, on growth as well as strategic consultancy on corporate sales and potential M&A opportunities in the corporate health tech and wellness sectors."
Paul Hemsley FCA, Former CFO WRLD Inc.
"Zed worked as an interim consultant for our organisation to design and deliver strategically important change projects for growth clients. He created a positive impact right from the start: he was calm, well-organised and focused on the end outcomes. Zed brought a breadth of practical business experience as well as exceptional communication skills."
James Elworthy
Former Director, The North Highland Company, UK.
How The Business Growth Foundations Scorecard works
- Answer 7 multiple-choice questions
We assess your Growth Foundations across seven essentials. You get an instant, personalised report showing:
- Where growth is likely to get stuck
- What’s really underneath the symptoms you’re seeing
- What will actually move the needle from “busy” to “breakthrough”
Think of it as a quick structural survey of your business before you build another floor on top.
A FORCE FOR GOOD
Who’s behind this?
Hello, I’m Zed.
For two decades, I've lived the portfolio professional life—long before it became a movement. From corporate executive to venture capital partner to multi-format business growth partner, I've built a career on one principle: making a tangible difference in service to others while designing a life that works.
I’ve been the person founders call when they’re serious about:
- Faster, more reliable growth
- Smarter, less risky decisions
- Building a business that actually serves their life and purpose
I created this Scorecard because I've seen that most leaders who want growth think they have a sales or marketing problem. They rarely do—at least not at first.
The real issues usually lie in their foundations.
Ready to test your foundations? Take the Scorecard and see what you’re not seeing yet. I’ll share your results instantly. JUST START.
It’s free and only takes 2 minutes
Uncover your business growth readiness and get your score.
You’ll be scored against the following key areas:
Passionate Purpose, Vision, Mission and Values
Beyond making money? What future are you building toward?
A clear purpose creates momentum, alignment, and resilience.
When founders lack purpose, vision, a mission and values, everything that follows becomes guesswork.
Personal and Business Hypothesis
Do you understand how value, revenue, and impact flow through your business?
A business hypothesis is not a ‘business plan’; it’s your initial articulation about your proposed business start-up, growth stage scale up, or pivot ready to test.
Target Market Definition
Do you know the specific market(s) that benefit most from what you offer?
Trying to sell without knowing your target market, creates wasted marketing spend, and confused prospects.
Target/Ideal Customer Personas
Do you know your buyer, user, decision-maker and influencers?
High-growth businesses understand their ecosystem of their target personas — their needs, fears, motivations and triggers. Most importantly they know their problems and issues.
Value Proposition Design
Can you articulate—clearly and compellingly—why someone should choose you?
Most founders struggle here. A value proposition must be specific, relevant, and instantly understandable. It MUST solve the buyers need.
Product Market Fit Readiness
Have you tested your risky assumptions in the real world with real customers?
This is where most failures happen. Product Market Fit conversations are essential before investing in marketing or sales.
Go To Market Readiness
Are your message, channels, pricing, and sales structure aligned and ready to scale?
If earlier foundations are weak, your GTM will fail — no matter how hard you work or how much you spend.
It’s free and only takes 2 minutes
Uncover your business growth readiness and get your score.